Powerlift Dumbwaiters, a family-owned and -operated corporation, was founded by the Reite family patriarch, John Reite, in 1972. Reite, a first-generation son of Norwegian immigrants, started selling his own design for garage doors in the mountains of Santa Cruz in 1957 as the sole proprietor of Santa Cruz Overhead Door, when he was approached to design and build the prototype of a residential elevator car for Waupaca Elevator. John's experience made for an easy segue into d